Marketing Center
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Marketing Center
History

1959s

1960s






1970s



1980s




1990s






2000s

・Establishment of Marketing Center Co., Ltd.

・Completion of Japan-wide survey network
・Establishment of Overseas Liaison Department and consolidation of
overseas survey network
・Study of semantic differential method
・Commencement of Japan-wide consumer survey
・Commencement of pharmaceutical products panel survey

・Study of accuracy in mail surveys
・Study of market segmentation and life style analysis method
・Study of multivariate,cohort,and conjoint analysis

・Consolidation of data processing system
・Development of databases of survey data
・Development of databases of qualitative data
・Study of consumer satisfaction surveys

・Participation in Medi-World
・Release of supporting system for area marketing(MC-MAP)
・Development of sales forecasting and store evaluation models
・R&D of CATI/CAPI
・R&D of internet survey
・Acquisition of privacy mark

・Commencement of statistics data offer service sale(MC-Statistics)
・Establishment of area marketing support sight(MC-MAP/Web)
・Commencement of business strategy information system(MC-MAP II)

 
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