Internet Survey
Acceptance Survey of Cosmetic Packaging
Objective
To confirm the acceptance of new package designs for specific cosmetic products.
Target Audience
600 women aged 45 to 69 who have purchased and used high-priced partial cosmetic products (eye and mouth areas) for wrinkle improvement in the past year.
Overview
A screening survey is conducted on a web monitor to select eligible participants. Current products, new proposals, and competitor package concepts are presented, and respondents evaluate preferences, purchase intentions, etc.
Analysis
The survey results reveal the need for further refinement of the design proposals for the new package based on aggregated data and free answers.
Geographical Focus
Japan
Railway Vehicle Brand Image Survey
Objective
To confirm the image of railway vehicle brands and obtain foundational information for the company’s branding.
Target Audience
A total of 400 individuals, including those involved in railway operations, railway vehicle manufacturing, and the general public interested in railways (24 of whom participated in an online FGI).
Overview
Through the web, individuals related to railway operations and railway vehicle manufacturing are recruited. A design evaluation survey using the Semantic Differential (SD) method is conducted online. Additionally, participants are selected from respondents, and their cooperation is sought for an online Focus Group Interview (FGI).
Analysis
Summary of web survey results, raw data, and FGI summary are provided. The client’s specialized staff utilize these materials for analysis.
Geographical Focus
Japan
Internet Survey on Overseas Promotion
Objective
To collect data for compelling and detailed information about attractive facilities, targeting residents of the selected countries. The goal is to use this information as a reference for those planning trips to Japan, with the aim of arousing interest and engagement.
Target Audience
Residents of the selected countries
Overview
An online questionnaire was distributed to web monitors, gathering information on experiences visiting Japan, future plans for visits, sources of information in daily life, and information sources when traveling.
Analysis
The results of the survey are utilized to clarify the personas of facility users, refining the customer journey to facility usage. Additionally, understanding the information sources of users helps efficiently deploy advertisements that effectively arouse interest. Raw data, GT tables, and cross-tabulation tables are provided for analysis.
Geographical Focus
Japan
CLT (Central Location Test)
Survey on the Launch of New Car Models
Objective
To assess the evaluation and acceptability of new car models in overseas markets and explore the potential for international market expansion.
Target Audience
Car users in designated countries
Overview
The study involves a combination of methods, including CLT (evaluation with actual and mock displays) and on-site surveys through visits to actual users and dealers.
Analysis
Analyzes both quantitative and qualitative data to provide insights for determining the direction of overseas expansion.
Geographical Focus
Implementation in various Asian countries, including Japan, China, and Indonesia.
Survey on Connected Car Acceptance
Objective
To investigate the acceptance of connected cars.
Target Audience
Car owners in each designated area
Overview
Conducts a Central Location Test (CLT) to gather insights on desired features and the acceptable price range for connected cars among car owners. Following this, selects participants for a more in-depth investigation and conduct Focus Group Interviews (FGI) to explore their preferences and expectations in detail.
Analysis
Analyzes both quantitative and qualitative data to provide insights for determining the direction of development strategy includinng price range, design, and functionality.
Geographical Focus
Indonesia and Malaysia
HUT (Home Use Test)
Product Evaluation for Skincare Products
Objective
To evaluate the usability and effectiveness of skincare products.
Target Audience
Females aged 25-64 with a high interest in beauty, using creams or lotions priced at 5000 yen or more, and specifically interested in anti-aging.
Overview
Conducts a Home Use Test (HUT) where participants use the test product for a specified period. Afterward, feedback is collected on the usability and effectiveness of the product through interviews.
Analysis
The results of this study are provided through a comprehensive report detailing participant feedback on the usability and effectiveness of the skincare products. The data is utilized for product improvement, marketing strategies, and understanding consumer preferences in the skincare market in each countries.
Geographical Focus
Japan, USA, and China
Mystery Shopper
Automobile Dealership Store Evaluation Survey
Objective
To improve Customer Satisfaction (CS) at automobile dealerships by understanding the actual situation and identifying areas for improvement.
Target Audience
300 automobile dealerships nationwide
Overview
Trained investigators act as potential customers considering the purchase of a car and visit the dealerships. They evaluate predetermined aspects, including the staff’s responsiveness and the cleanliness of the facility, assessing both soft and hard aspects.
Analysis
The findings, presented in a research report, are disseminated to sales companies and dealerships. In addition, feedback sessions and store meetings are conducted. The results are utilized to establish and implement specific initiatives for enhancing Customer Satisfaction (CS).
Geographical Focus
Japan
Shelf Test
Cosmetic Package Shelf Test
Objective
To compare purchase intentions between the current product series and an enhanced appeal series when displayed on store shelves, and to reorganize existing products accordingly.
Target Audience
200 females aged 20-69. Selected individuals who have experienced skin issues such as eczema or irritation within the past year and have purchased and used over-the-counter “steroid dermatitis treatment” and “non-steroid dermatitis treatment” at a predetermined rate.
Overview
Participants were selected through a preliminary web survey. In a venue with set-up display shelves, participants evaluated two proposed products in terms of package impression, likability, intent to use, purchase intent, etc. The Pure Monadic evaluation method, where each person evaluates only one option, is employed.
Analysis
The aggregated results, raw data, and summaries of free answers are used for analysis to inform decisions regarding product packaging and positioning.
Geographical Focus
Japan
In-Store Customer Survey
Inbound Usage Reality Survey of Commercial Facilities
Objective
To understand the reasons for the visits of individual foreign tourists to the target commercial facility, identify what aspects of the facility they find attractive, and recognize areas for improvement. The goal is to use this information as a resource for the future operation of the facility.
Target Audience
Foreign tourists utilizing the target facility
Overview
Interviewers conduct face-to-face interviews with individual foreign tourists at the designated tourist facility. The interviews cover information such as their place of residence, travel patterns, sources of tourist information, budget, places they plan to visit, etc.
Analysis
The survey results are summarized in a tabulated form, providing numerical data to understand points of satisfaction and dissatisfaction with the facility. This information is then used as a resource for strategic decision-making related to the facility’s operation, advertising strategies, demand generation, and overall strategy formulation.
Geographical Focus
Japan
Planetarium Visitor Demographic Survey
Objective
To understand the number of planetarium users and assess their perceptions of the facility.
Target Audience
Users of the planetarium
Overview
After purchasing tickets, visitors enter the planetarium by having their QR codes scanned. The number of visitors is then recorded, categorized by various attributes.
Analysis
The data obtained from the survey serves as a resource for future facility operation and improvement. It helps in managing and enhancing the overall experience for planetarium visitors in the context of a commercial facility.
Geographical Focus
Japan
Field Survey
Survey on Future Purchase Intentions
Objective
To identify the intentions of residents in various overseas areas regarding their next car purchase. To understand the acceptance of electric and hybrid vehicles in different regions.
Target Audience
Car owners and non-owners in each country (total of 1000 respondents)
Overview
Visits are conducted at specified sampling points to collect data on household financial situations, current car ownership details (including purchase channels and usage), and future purchase intentions.
Analysis
The survey results are delivered in a format compatible with the client’s aggregation system, allowing for longitudinal analysis of changes.
Geographical Focus
Implementation in various Asian countries, such as India, Malaysia, Cambodia, and Indonesia.
GIS (Geographic Information System)
Area Diagnosis, Existing Store Evaluation, and Store Repositioning
Objective
To develop a comprehensive plan for new store openings, closures of underperforming locations, and the relocation of stores to more strategic positions within the identified areas.
Overview
Utilize GIS technology to visually represent and analyze spatial data. This involves mapping out the locations of existing stores, identifying demographic trends, and assessing the competitive landscape within specific areas.
Analysis
Based on the findings from the GIS analysis, decisions regarding store placement, competitive positioning, and overall business strategy are made. Factors such as customer density, accessibility, and market demand are considered.
Geographical Focus
Japan
Format Transformation Based on Regional Analysis
Objective
To align the convenience store offerings with the specific needs and preferences of different demographic groups in distinct geographic areas, ultimately optimizing the business strategy to better serve the local market.
Overview
Utilize GIS technology for a detailed spatial analysis of the regions in which the convenience stores are located. This involves mapping out geographic features, demographic trends, and other relevant spatial data.
Analysis
Based on the findings from the GIS analysis and regional characteristics, the convenience store chain is undergoing a format transformation into three distinct types of stores.
Geographical Focus
Japan